This continues the Walton Family Foundation-sponsored series, designed in partnership with PIE Network and Bellwether Education Partners. The political environment is unique for just about every education advocate, and communicating about the stimulus requires a new level of customization. Using existing insights and the new data from Beacon Research and Shaw & Company Research, Frank Luntz of Luntz Global and Tobin Marcus of Benenson Strategies Group will present recommendations for how to communicate about various policies to different political constituencies. All attendees of this workshop will receive new messaging resources guides from Luntz and Benenson to use and customize.